Sam Mallikarjuanan

I help build organizations that drive growth. Enduring companies build engines of growth and teams with the right muscles to test, experiment, and challenge assumptions. Growth isn't a mysterious magic, it should be intentionally and methodically executed.

When I look back on my career, it's not the impossible goals I've personally hit or big competitors I've personally beaten that make me the proudest. My greatest definition of professional success is that if I were hit by an asteroid today, I could go to that great CRM in the sky knowing I'd still had an immeasurable impact on the world because of the incredible impact the people I've helped grow will have on the world.

Key Team Accomplishments:

Objective: Startup SMarketing Growth

Taking a startup from "we have great product/market fit" to "we're a sustainable business with accelerating growth" requires focused, well-aligned execution with highly aligned sales & marketing teams. Start from the bottom of the funnel and work your way up. Design and lead teams that are independent and powerful and focused on optimizing one aspect of the revenue funnel.

Key Results:
+102% increase in bookings yield from the funnel
-32% simultaneous reduction in CAC

Smart growth requires aligning your business economics with your strategy. Sometimes you need to lower CAC. Sometimes you need to grow bookings. Sometimes you need to do both -- that's hard.

Objective: Create and Dominate a New Market for Existing Products

There was no demand for "inbound eCommerce" soft ware in 2011. eComm marketers do PPC, SEO, and blast their entire list 3X/week with a coupon. I led the initiative to define what the methodology was, and re-train the minds of our market.

Key Results:
22x Increase in incoming leads 5x Reduction in customer churn 200x increase in monthly recurring revenue

Objective: Global Expansion

Global markets present both opportunities and chal lenges. Leading HubSpot's marketing expansion into Latin America, we had to create demand for a tool that powers a methodology few people were familiar with.

Key Results:
15x lead flow
58x increase in monthly recurring revenue