Samantha L

Samantha Lloyd is the co-founder and Managing Director of Skeleton Krew, a marketing agency focused on achieving a strong, high growth return on marketing activities for business-facing technology companies across US and Canada. Samantha Lloyd acts as the marketing leadership for her clients, involved as a fractional Director of Marketing, mainly in the B2B SaaS and AI space for companies that are Pre-Seed through Series A.

Samantha offers over a decade of experience building organic growth, brand, and digital marketing channels for business-facing companies. Centres strategies around content, partnerships, and distribution to drive awareness, conversions, and revenue to achieve up to 78% active and 60% closed marketing attributed revenue for organizations. Aside from her decade of B2B startup technology experience, she was heavily involved in the service, hospitality, and events industries. A caring and empathetic leader, Samantha builds high performing teams who are transparent with and supportive of one another.

Featured in online coverage and media, Samantha is known for high growth, pipeline-driving, & budget-conscious marketing strategies.