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I'm an entrepreneurial marketing leader focused on driving growth for businesses and the people around me. I focus on the long-term marketing strategy while delivering quick results. As Peter Drucker said, "If you can't measure it, you can't manage it."
My career to date has been a journey of exploration. My curiosity has set me on a path rich in unique and valuable experiences, from Print to UX Design, from Product Management to Marketing Management. I have honed my skills throughout these roles; my extensive value-added background and training give me an edge in identifying solutions which efficiently solve business problems. My journey so far embodies the legendary words of Steve Jobs; "You can't connect the dots looking forward, you can only connect them looking backwards".
I'm experienced in the full GTM function, Product Marketing, Demand Generation, Content Marketing, Data Analysis and more. I have experience analysing markets and finding opportunities to enter them via low-cost, low-risk activities. I recently launched LATAM for Affise, starting with Brazil and continued the expansion through Asia Pacific and China. At RingCentral, I was part of the core team that launched RingCentral into Europe and APAC.