A full-stack digital marketer specializing in the B2C and B2B sectors with MOps (Marketing Operations). Having experience in the field of Software, Real estate, Health & Pharmaceuticals, Education & Technologies, Product & Service sectors, Defense, E-Commerce, etc. enables me to take up challenges and, help others to achieve their aims under various scenarios.
Skill Set
-SEO ( ON/OFF-Page/Technical Optimization )
-SEO Audits, Analysis & Analytics
-Web page & Media Optimization
-Social Media Optimization & Management ( SMOM )
-Social Media Marketing ( SMM )
-Brand & Online Reputation Management (ORM).
-Conversion Rate Optimization ( CRO )
-User Engagement Optimization ( UEO )
-eCommerce SEO
-App Store Optimization ( ASO )
-SEM / Pay Per Click ( PPC )
-Content Marketing & Press Releases
-Mail Campaigns - EDM & ABM
-Marketing Automation
-Marketing Strategies & Budgeting
-Business Analysis
-Team Training, Management & Motivation
Expertise in Tools - Main ones would be
- Tools for effective SEO & Backlink effort calculation- SEMRush, Moz, Screaming Frog, Longtail, Woorank, SpyFu, Ahref, Majestic, Serpstat, SERPRobot, Alexa, Google Trends
- Social media Tracking, Analytics & Automation- Hootsuite, Buffer, Kuku.IO, SocialBu, Social Insider, Content Studio, Amplifr, HashTagify, Google Alerts, Post2
- Content creation websites & Offline tools- Filmora, GetStencil, Canva, Photoshop, After Effects, Rocketium
- Website performance measurement - GTMetrix, Google Page Speed, Google Analytics, GA4, Search Console
- CMS Management- WordPress, Magento, Drupal, Opencart, Typo 3, Fesh,
- CRM Optimization- vTiger, Hubspot, Zoho, Pipedrive, WooCommerce CRM plugins, Mailchimp, LeadSqauared
- Advertisement Optimization- Optmyzr
- Software for Rapid website development- Website X5, Wix, SSDPanel, WordPress
- Customer tracking- URLora, Hotjar, Bit.ly, Microsoft Clarity
- E-Mail Marketing- Lemlist ( B2B ), Mailchimp, GetResponse, SendPulse, Sendfox, SendGrid, Mailerlite, Zoho campaigns, Outlook, Google Suite
- CRO & UEO - Apprised, Sumo Pro, Google Optimize, Optimizely
- Collaboration Tools: Project.co, Slack, Flock, Trello
- Data Representation Tools- Tableau, Power BI
- Prospecting Tools: Mailshake
- Other tools- GoPinleads, Fiskal (Account Tracking), Local lead studio, Intellifluence
- Cloud: AWS, GCP, Azure
What I learned from my career so far: "Even though it helps, Certifications can't carve out a Winner but Experience, Logic, and Creativity do."