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I’m an audience-centric content marketer with 20+ years of media experience, having spent most of my career in publishing and audience development. I’m especially gifted in understanding the needs and motivations of a target audience then developing unique narratives to provide greater reader value and influence buyer behavior. As a result, the content programs I've developed have influenced millions in revenue.
My work has received accolades at the 2018 EXPY (content experience) awards; I’ve been a speaker at Perkuto's Marketing Impact Talks, The Folio: Show for media professionals, and Networking by Design: digital marketing for home design professionals. Additionally, I was cited in The Tactical Guide to B2B Personalization (Demand Gen Report, 2018) and one of my landing pages was featured on a MECLABS website optimization clinic as an example of successful optimization. I’m also certified in landing page optimization (MECLABS) and conversational marketing (Drift).