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Results-oriented leader and strategist with extensive marketing, content, and SEO experience paving the way for innovation in a rapidly changing environment.
At Scribd, I helped to develop the brand positioning and persona with an emphasis on sharpening the voice and tone and creating a brand personality. Working closely with the product management team, I've led content design around habit formation, solving user pain points, and incorporating a hybrid human-machine approach to integrating AI and machine learning algorithms. I’ve launched the Literally by Scribd blog and increased SEO traffic to the site threefold, spearheaded the editorial lifecycle program with 60-70% open rates and 3% click rates, sharpened the international go-to-market strategy, and developed a comprehensive social media framework.
Similarly, at Under Armour, I led the charge to establish our content publishing model to support the world’s largest digital health and fitness community with always-on, cross-functional marketing and product integration—reaching more than 200 million page views annually.
I played an integral role in the marketing efforts of global companies like Gap Inc. and Travelocity. When I jumped into the digital media world, I held pioneering roles: taking the print-based 7x7 magazine online as senior editor and then as the founding editor for UrbanDaddy San Francisco (ramping it from zero to nearly a half-million daily readership). Later, I simultaneously added responsibility in the tech travel sector by product managing UrbanDaddy’s award-winning smartphone app and expanding it to 32 cities nationwide.
My goal is to continue a successful career building brands and fine-tuning products with compelling, relatable content that’s oriented toward driving brand awareness and solving user problems with a focus on aspirational topics like fitness, wellness, travel, restaurants, and sustainability.