Selina Arch

Self-starting marketing and communications professional with an entrepreneurial mindset and a passion for digital marketing, CX (customer experience) and launching great products into the market. Extensive business/marketing/project/programme management skills with a proven track record of executing high-level business and marketing strategies in a B2B commercial subscription and start-up SaaS technology company - all fast-paced, growing and ever-changing environments.

A demonstrated history of leading Integrated marketing initiatives (online and offline) partnering with internal and external stakeholders to achieve business goals, driving revenues, customer retention, lead generation and free trial registrations. Continually managing multi-projects both collaboratively and independently, alongside ambitious and demanding growth objectives always making time for continual self-development in business leadership and digital marketing, as well as actively leading and mentoring peers and direct reports.

Exceptional interpersonal skills, strong attention to detail, advocate for data-driven decisions and experimentation and an effective method to planning and implementing compelling digital strategies, digital campaigns and email marketing initiatives. Extremely hands-on as well as possessing a wider business perspective and appreciation for all who contribute along the buyer journey/customer lifecycle.

A natural flair of building lasting relationships always exhibiting confidentiality, discretion, tact, diplomacy and professionalism but also knowing when you need some humour! A firm believer in providing inspiring leadership and empowering those around to develop their full potential through mentoring and just simple compassion and encouragement.