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Account Program Manager,
- Manage the development and deployment of all client’s online campaigns.
- Ensure that all of the client’s key performance indicators and online project marketing benchmarks are
successfully attained within the projected timelines and budget.
- Helped clients develop and execute their online campaigns, with relation to e-mail, social networking, landing
pages, online surveys and webforms.
- Collaborate with the sales team to re-negotiate contract terms that benefit both Silverpop and the client.
- Provided consulting and feedback to various clients about their existing and potential online campaigns and
projects.
- Direct clients on email marketing strategies, as well as how to successfully incorporate their e-mail campaigns
with their website and their other online marketing initiatives such as their social networking sites/postings,
special banner ads, campaigns and targeted landing pages.
- Created detailed report overview for various clients to go over their benchmarks and results from their various
campaigns.
- Worked in Silverpop’s main applications, for B to C Clients and B to B Clients to help clients with their various
needs.
- Helped clients with their social networking initiatives on Facebook, LinkedIn, MySpace, Twitter, etc.
- Helped clients establish their brand through their e-marketing initiatives
- Served as project liaison between the clients, sales reps and the technical team to help with the complicated
technical integration projects
- Wrote the necessary follow up technical and non-technical requirements and process documents of the
implemented projects that I worked on, on behalf of my various clients.
- Helped with the editing of the client’s HTML when necessary during development and testing, especially when
under tight deadlines.