Shannon (Sweeny) Curran
Helping founders build their brands to drive business growth + Fractional CMO, making your teams work better

Founder brand. Messaging + Positioning. Coaching + Organizational Development.

Working with early stage start up founders to define messaging and positioning, brand and thought leadership as well as marketing org structure and go-to-market strategy. I love the messy middle of the early stage, with a want to test and grow, from my experience in venture capital and Series A.

Problems I solve:
- Muddy messaging or unclear positioning
- Lack of revenue talent or need for coaching
- Website that doesn't convert
- Founders that need a unique perspective in the market
- Lack of clarity on product differentiation and messaging

Fractional marketing leadership + consulting. Project work.

Most engaged

Why Hiring a Fractional CMO Might Save Your Startup Time and Money with Shannon Curran, SSC Consulting
Oct 29, 2024
Podcast Episode
🧃
6 Rookie Mistakes Sinking Your Inbound Sales Funnel
Nov 03, 2024
Webinar
Influence. Activate. Amplify. | People-First B2B Marketing Tips
Nov 30, 2024
Webinar
Enabling Your Go-To-Market Teams to Be the Face of Your Campaigns: Webinar Recap and Key Insights
Oct 30, 2024
Webinar

Latest Content

Influence. Activate. Amplify. | People-First B2B Marketing Tips
Nov 30, 2024
Webinar
🧃
6 Rookie Mistakes Sinking Your Inbound Sales Funnel
Nov 03, 2024
Webinar
Enabling Your Go-To-Market Teams to Be the Face of Your Campaigns: Webinar Recap and Key Insights
Oct 30, 2024
Webinar
Why Hiring a Fractional CMO Might Save Your Startup Time and Money with Shannon Curran, SSC Consulting
Oct 29, 2024
Podcast Episode
What is a COO (Chief Operating Officer)?
Jun 21, 2023
Article
Product Marketing the PLG Way: A Collection of Best Practices
Feb 23, 2022
Article
Marketing and PLG: Unlocking the Opportunity for Growth
Jan 25, 2022
Podcast Episode
Product Differentiation: A Guide to Standing Out
Nov 30, 2021
Article
Massive Growth, IPOs, and PLG: Fifth Annual Financial & Operating Benchmarks Survey Results
Nov 18, 2021
Article
From Idea to IPO: All the Milestones Between You and the Public Market
Oct 26, 2021
Article

Founder brand. Messaging + Positioning. Coaching + Organizational Development.

Working with early stage start up founders to define messaging and positioning, brand and thought leadership as well as marketing org structure and go-to-market strategy. I love the messy middle of the early stage, with a want to test and grow, from my experience in venture capital and Series A.

Problems I solve:
- Muddy messaging or unclear positioning
- Lack of revenue talent or need for coaching
- Website that doesn't convert
- Founders that need a unique perspective in the market
- Lack of clarity on product differentiation and messaging

Fractional marketing leadership + consulting. Project work.

5
articles
2
podcast episodes
3
webinars