Founder brand. Messaging + Positioning. Coaching + Organizational Development.
Working with early stage start up founders to define messaging and positioning, brand and thought leadership as well as marketing org structure and go-to-market strategy. I love the messy middle of the early stage, with a want to test and grow, from my experience in venture capital and Series A.
Problems I solve:
- Muddy messaging or unclear positioning
- Lack of revenue talent or need for coaching
- Website that doesn't convert
- Founders that need a unique perspective in the market
- Lack of clarity on product differentiation and messaging
Fractional marketing leadership + consulting. Project work.
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Founder brand. Messaging + Positioning. Coaching + Organizational Development.
Working with early stage start up founders to define messaging and positioning, brand and thought leadership as well as marketing org structure and go-to-market strategy. I love the messy middle of the early stage, with a want to test and grow, from my experience in venture capital and Series A.
Problems I solve:
- Muddy messaging or unclear positioning
- Lack of revenue talent or need for coaching
- Website that doesn't convert
- Founders that need a unique perspective in the market
- Lack of clarity on product differentiation and messaging
Fractional marketing leadership + consulting. Project work.