Shelly A

Shelly A

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Siemens x PathFactory: Best Practices to Keep Top of Mind in 2023
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Strategic and results-driven, digital marketing, sales & project management professional with 13 years of international experience in Paris and London and a (20-year) career of devising, budgeting, executing, tracking and reporting on successful global marketing and sales channels, programs, partnerships and employees.

Proven ability to deliver high levels of exposure, demand, revenue, profit margin and operational efficiency. Expertise in all areas of marketing & sales strategy to increase market share through integrated online and offline campaign planning, execution, analytics and optimization to ensure acquisition, up-sells, cross-sells and retention.

Exceptional interpersonal and project management skills with C-suite, peers, direct reports, partners and clients.

AREAS OF EXPERTISE

Global Marketing & Sales Strategy • Digital Marketing Strategy & Campaign Management • Business Development / Lead Gen, Conversion & Retention • Content Marketing & Creative Writing • Corporate ID & Branding • e-Commerce Development, Execution & Management • Social Media Management • Database Development & Analysis • Budget Management & Control • High-Performance Team Recruitment & Management

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