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Hey 👋
Having spent the last eight years focusing on Influencer strategy, marketing and relations I fully understand the importance of having a clear approach when it comes to Influencer and digital objectives. Plus, over 14 years in PR, marketing and comms has given me some brilliant experience in all rounded comms approaches.
For me, working with influencer and creators is about ensuring all Influencer solutions are meaningful, authentic, inspiring, rooted in positive behaviour change, compliant and measurable.
The unique experience I have with consumer health, beauty and pharmaceutical brands means I also fully understand the complex regulation landscape for these industries, as well as recommending the need to work with Influencers vs. DOL (Digital Opinion Leaders)
I have also had the honour of using my experience to judge the Influencer Marketing Awards two years in row.
My extensive experience enables me to provide consultancy for agencies to start their own or refine Influencer offerings, but also end to end support with Influencer related strategy. So how might I help you?
💡 Influencer and social insights
📈 Planning and delivery of strategic consultancy and campaigns
🔍 Search and identification of influencers
🙌 Briefing, contracts, tactical activation ideas, outreach,
📚 Compliance and education
With over 14 years communication experience including digital, SEO, social and traditional PR expertise, I am able to support on a variety of projects and campaigns.
I also run my own business, which I have been dedicated to for the last few years, aside from my day job. This was all about gaining a better balance in my life, I am a qualified aromatherapist and also work with other holistic healing techniques 🌿
I have the pleasure of working with beauty, skincare and wellbeing brands as an expect, but coupled with my experience in the creative communications industry I can bring a wealth of knowledge to this industry as well⭐
If you would like to chat about how I can work with you just drop me a line, and lets chat.