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With 20 years of experience in product led growth, digital, and traditional marketing, I have a proven track record of driving success for growth-stage and scale-up companies.
As VP of Growth at myBillBook (Flobiz), I lead high-performance marketing and inside sales teams, focusing on driving revenue and optimizing costs for our overall online GTM strategy.
In my previous roles, I led the product growth at Syfe, expanding it from a startup to a leading robo-advisory and brokerage platform across Singapore, Hong Kong, and Australia. I established product-led growth teams at Grofers (now Blinkit) and VWO, and I also founded a digital agency and a D2C pet food brand.
My passion for understanding consumer behavior has driven me to develop a successful framework for rapid iteration and validation. Drawing from experts like Marty Cagan and Dan Olsen, I've crafted solutions such as financial planners, subscription services, and personalized content feeds for B2C and B2B products.