It's been 10+ years working with companies selling solutions to businesses/enterprises. This decade revealed what factors can hurt a growth cycle of a product badly and can reroute the progress in the wrong way.
It's frustrating to see someone's dream fading away drastically despite having a robust product edge. Product, Marketing, and Sales Enablement teams work hard enough to make the product successful but remain clueless to diagnose the dent.
Here is what I found after my time-served research and experience:
1. Misfit talent: people who focus on real growth, not on numbers
2. Lack of adequate tools to perform desired tasks
3. Absence of well-tested workflows/playbooks
We came up with a core solution, combining all three main factors under one roof and offering that to B2B companies to accomplish the best results with minimal liabilities. We call this solution "FrontBurners.io".
It gives me an adrenaline rush to see companies having a positive graph on their growth.
If you can relate, knock on my LinkedIn. I won't let you wait at the door, I promise!