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10 years experience in Performance Marketing across both B2B and B2C.
7 years driving Product Marketing strategies in a growing Saas business.
1 year as Head of Product!
- Implemented CRM and automated marketing & sales processes across the company
- Delivered engaging campaigns that smashed our demand generation targets!
- Developed personas and ICPs to ensure we remained focused on our target audience's needs
- Instigated global partnerships to help support international go-to market plans
- Currently lead a product team including data, UX and development functions
- Within first year of role as Head of Product, greatly improved engagement and adoption rates, as well as taking SUS score from below industry average to well above it!
- Aspiring CGO!