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Enhancing Customer Journey Mapping to Improve ROI
Sep 30, 2023
Case Study
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Performance-driven digital marketing and communications executive with B2B enterprise tech, fintech and financial services experience with a career split between corporate and agency. Have shaped the digital marketing and integrated communications strategies for top brands including VMware, McAfee, Bank of America, BlackBerry, Confluent and Ally Bank.

Creative strategist analyzing market realities uncovering new opportunities; designing and implementing successful business strategies, plans and procedures. Proven team builder and “sleeves rolled up” leader with global experience and a data-first mindset.

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