A proven marketing/digital executive with a track record of business transformation and driving revenue and profits. Expertise in digital, ecommerce and traditional marketing, strategic planning, data analytics, attribution, business development, and P&L management across multiple brands and products. A performance-based leader that develops multi-year marketing and business plans centered on the acquisition, retention and lifetime vale of consumers. Recognized by Philadelphia Business Journal as a 40 under 40 winner.
• Marketing transformation, leading the change from a TV first to an integrated TV/Digital approach
• Development of Marketing technology stack, increasing efficiency and improving the customer journey
• Ecommerce expert, driving increases in acquisition, retention rates and Lifetime value
• Expert in subscription based, recurring-revenue model, and direct to consumer
• Experience in change management, leading company through multiple sales and leadership teams