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I lead Mercer Island Group, the West Coast's preeminent marketing consulting firm.
I have led consulting teams on behalf of clients as diverse as Nokia, HP, Microsoft, Sprint, Nintendo, Abbott Laboratories and numerous others. I founded MIG in 1990, after serving as a division president in a Fortune 100. Earlier in my career, I cut my teeth with a decade in Brand Management at Procter & Gamble, leading numerous brands and helping guide an important evolution in the brand management system. While there I helped lead the famous Pringles turnaround; guided Jif to market leadership; led the flagship Tide brand; and helped launch major new products like Tide with Bleach.
Specialties: MIG services cover three key areas: strategic marketing and management consulting, organizational effectiveness, and client-agency relationships.
Clients have included some of the World's finest companies: Microsoft, HP, Starbucks, Nokia, Sprint, Time Warner, Toshiba, Lifetime Television, Allrecipes, Quantum, U.S. Cellular, Rand McNally, Bayer, Dole, Dial, Kraft, AT&T, Money Mailer, Waggener Edstrom, Cox, NEC and others.