Latest Content
TL:DR version: Award-winning executive-level Creative Director, with extensive experience creating experiential events, original content and immersive experiences for brands and entertainment companies.
The longer mission statement: Before joining Campfire, I worked my way through college as a restaurant magician in London.
That’s a tough gig — moving from table to table, struggling to get the attention of strangers as you go. But I learned that the best way to win over audiences is by inviting them to participate in stories, rather than simply performing tricks for applause.
It’s a valuable lesson I brought with me to big ad agencies as a Creative Director for 12 years, before finding my groove at Campfire in 2009.
It was only there that I could finally practice what I preached: earning eyeballs — and more importantly, hearts and minds — with compelling ideas, rather than buying them with media dollars.
Since then my work has been featured by major media outlets, studied at top universities and won many industry awards. More significantly, it’s generated thriving fan followings for my client partners, propelling premium shows and products to success.
Check out my work below to see how Campfire built a hardcore fanbase for Game of Thrones, designed experiential worlds for Westworld, Watchmen & The Purge, shot a man out of a cannon for Captain Morgan, created the world’s first responsive movie for Infiniti, crowdsourced a message to aliens, and made the front page of both national newspapers AND Reddit (three times) with a subversive campaign for Cinemax.
Or just email me. I love to talk about this stuff.