I am a passionate communications craftsman who loves a good challenge.
I thrive on building and fostering vibrant customers and fans for brands. To achieve this, I bring my passion for people and digital culture, combined with my ability to build the internal infrastructure and processes required. I like to demonstrate first, in order to motivate and effectively lead teams to achieve business goals.
With nearly 20 years of in-house and agency experience in market research, marketing, communications and brand management, I understand how to deliver successful integrated marketing campaigns that drive results. My expertise includes public relations, influencer marketing, demand generation, web experience and optimization, content marketing, and digital/social implementation, with a focus on storytelling and creative content.