Steve Keifer

Led marketing and product management teams at five different SaaS, cloud, and tech companies including several Private Equity and Venture Capital backed providers that experienced:
• High Growth - 2X-3X YOY Sales Increases
• Billion Dollar Valuations - at IPO, exit, or during B/C rounds
• New Categories - in SaaS, PaaS, and IaaS sectors
• Market Leadership - in Gartner Magic Quadrants and Forrester Waves

As a CMO/VP of Marketing I love helping small and midsized companies Punch above their Weight in areas like:
• Brand Awareness – Building a "Challenger Brand" that is viewed by B2B buyers as a product innovator, market disruptor, and thought leader.
• Demand Generation – "Engineering Revenue" with a lead gen factory that consistently and predictably fills the sales funnel with qualified leads.
• Sales Enablement – That acts as a "Force Multiplier" for sales boosting productivity of new hires and increasing win rates for experienced reps.

Most of my experience has been marketing complex business solutions like ERP, supply chain, and payments. Along the way I've been fortunate to have been given lots of thought leadership opportunities:
• International Presenter - In 10 different countries around the world including press conferences in Beijing and product launches in Seoul.
• Media Spokesperson - Quoted on dozens of technology and business topics in media ranging from the Financial Times to the South China Morning Post.
• Published Author - Numerous blogs and a book on how e-commerce technology has impacted financial markets, health care, and global trade.