Steve Offsey

Chief Marketing Officer (CMO) | Advisor | Board Member | Growth Driver | Category Creator | Go-to-Market Architect

Revenue-driven, analytical go-to-market leader
Leader, team builder and hands-on player coach. Drives improved sales and marketing effectiveness by building modern marketing platforms and training sales and marketing staff to use an agile, data-driven, metrics-based approach

Achievements
* 3X chief marketing executive and growth driver for more than a dozen companies
* Led 25-person marketing team that grew revenue 5X to more than $100M
* 6 exits (2 IPOs, 4 acquisitions)
* Invited speaker at more than a dozen conferences
* Top 50 B2B Marketing Influencer
* Office of Naval Research Fellow
* Co-author of 10 US Patents

Vertical industry experience: financial services, insurance, telecom, healthcare, pharma, high tech, manufacturing, and utilities.

Strategic specialties: strategic planning, market analysis, positioning, branding, go-to-market strategy, customer experience, journey mapping.

Operational specialties: demand generation, content-driven marketing, inbound and outbound marketing, account-based marketing and sales (ABM/ABX), product marketing, social marketing, analytics, market research, pricing, positioning, messaging, branding, public relations (PR), analyst relations, product management, customer success, product development, licensing, partnership development, and sales enablement.