Su Kent

Su Kent

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5 Ways to Build Brand Consistency in B2B
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A highly-experienced, accomplished and target-driven international B2B marketing communications professional. Well-developed skills in taking complex technologies of enterprise IT and translating the business drivers, value and benefits to target audiences. Focused on building brand awareness through digital marketing, public relations and customer community. Strategic and hands on with strong organization and project management skills. Experience of managing small teams and working across large and mid-size organizations as well as start-ups.

Key Achievements:
 Management and delivery of online and offline content - delivered rebranded corporate presentation and website
 Global public relations strategy and PR agency management
 Customer Advocacy Program manager
 Communications strategy, key message development, campaign planning and delivery
 Copywriting: articles, blogs, case studies, product sheets, presentations, white papers
 Budget control and team management
 Brand guardian, sales enablement tools, presentations
 Excellent project management skills

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