Sue Howe

An innovative and creative marketeer with close to 10 years of experience in the tech space and B2C brands, who is extremely passionate about developing strategic campaigns to drive business objectives.

I have extensive experience working in both agency and client environments for business-to-business (B2B) and business-to-consumer (B2C) companies. For close to 2 years, I worked closely with the suits and the creative team to deliver quality assets on schedule for an IT industry client, while also reviewing campaign performances and providing insights. Following that, I took up a sales role in a SaaS company, specializing in event solutions, and then joined an F&B company to manage the marketing team whilst delivering successful B2C campaigns. In Microsoft, I supported the CMO team where I have established a proven record of executing B2B marketing campaigns from end-to-end for Microsoft 365, Security, and Surface for over 2 years before joining Mambu where I focused on field marketing activities for the APAC region. I’m now proud to be the Marketing Manager for Southeast Asia at Meltwater.

Outside of work, I love gaming on my Playstation console. I live by this quote "Marketer by Day, Gamer by Night".