For many companies, social media is the Wild West. It’s frightening. It’s misunderstood. And it’s often under resourced and poorly staffed. I specialize in making sense of the chaos and removing the fear. In my 20 years of professional experience, I first learned how to tell good stories and write compelling content as a newspaper reporter. Then I pivoted to social media, most recently as head of the global social media team at Cargill, one of the largest private companies in the United States. Managing a global team with responsibility for 360 social media channels from Minneapolis to China, we covered all facets of both B2B and B2C social media – both organic and paid.
I am one of the country’s top experts on social media governance and risk, often speaking on the topic at industry events. Additionally, I have a deep passion for training, having developed a robust multi-lingual training program for Cargill’s 160,000 global employees. A collaborative team player who knows how to work with teams across an international and extremely matrixed organization, I am a leader who can get things done, offer persuasive arguments and make decisive, educated decisions in the moment. I am used to working with teams at all levels of the organization, from the C-suite to front-line plant employees.
Core competencies:
Social Media Strategy & Execution | People Management | Social Media Governance, Safety & Compliance | Social Media Management Tools | Major Platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, Weibo, WeChat, VK) | Social Listening & Analytics Tools | International Platforms, including China | Vendor Management | Paid Social Strategy & Execution | Social Analytics |Issues & Reputation Management | Influencers on Social | Matrixed Organizations | Training & Development | Agency Management | RFP | Boolean Search Expert | Communication Strategy | Crisis Management | Consumer Behavior