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A data-driven marketer with over 6 years of experience in start-up environments, specializing in User Acquisition, CRM, Growth Marketing, and Marketing Strategy. Proven track record in managing marketing teams across multiple APAC markets, optimizing customer retention, and driving significant revenue growth through innovative marketing strategies - leveraging data and technology to enhance marketing effectiveness and customer engagement.
Passionate about data-driven marketing, marketing technology, marketing automation and personalized marketing. Strong set of skills in marketing analytics, on-site optimization, content strategy, SEO, systematic growth experimentation and CRM - data collection, segmentation, marketing automation and personalization
Experienced in marketing technology: Braze (Braze Certified Marketer with more than 3 years experience), CleverTap, Adobe Campaign, Mailchimp, Branch, Appsflyer, UTM.io, Tableau, Google Data Studio, Google Analytics, Wisesight, Sprout Social, Hootsuite, Google Optimize, Useproof, OptinMonster, Hootjar, Ahrefs and Semrush
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