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A Business & strategy leader with top-tier global Products & marketing background, I lead the Gift & Multi-Benefit products for Pluxee, globally.
My current responsibilities include Defining the product vision to deliver an outstanding experience to clients, merchants, consumers; creating & implementing global product roadmaps combining innovation & local market realities; Creating adjacent growth opportunities that complement the Multi-Benefits product & driving the product development & in-life product management process with Regions, Countries, along with IT & technology partners & digital asset owners across countries
I used to lead Sales, Marketing, Product development, communication, new initiatives @ Sodexo BRS India. I led the Digital transformation of the business, migrating 1 million+ consumers from paper to Digital
Before Sodexo, I used to lead Products, marketing, channel expansion & innovation globally for Greenlight Planet.
I did a short entrepreneurial stint before this. Prior to that, I was the Marketing Director with Reliance Brands Limited where I established key practices like Digital Marketing & CRM across a portfolio of 14 international fashion brands. I was also responsible for Consumer insights across the portfolio & launched 3 brands in India – Brooks Brothers, Thomas Pink & Superdry.
I joined Reliance from Kaya Skin Clinic where I used to Head Products, marketing & innovation for the brand Kaya globally. I relaunched the brand Kaya & gave it a new retail identity; launched a robust CRM & Loyalty program for the brand and also set up the Digital Marketing function that turned into a significant revenue generator.
I moved to Kaya from Marico Ltd. in February 2009 where I was the category head for the Hair Oils products portfolio with a P&L responsibility for brands like Hair & Care, Silk and Shine, Shanti Badam Amla & Nihar.
Before Marico, I worked Western Union Financial Services where I was the Marketing Director South Asia & was heading Marketing for India & SAARC countries & was also responsible for Inbound Marketing from Europe & APAC
I have previously worked with Hindustan Unilever for a year as a Brand Manager & with Ogilvy advertising for 5 years on brands like Dove, Cadbury’s Perk, Sunlight and Comfort
Specialties: Product Marketing, Brand Positioning, Consumer Behavior , FMCG, Services Marketing, International Marketing, Diaspora Marketing, Retail, CRM, Loyalty Marketing, Financial Services, Digital Marketing, Product retail, Startups, Sales, SMEs, Fintech, Digital transformation, Innovation, B2B, B2C, M&A