Latest Content
WHAT YOU WANT
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You want three things from a copywriter hired to sell services:
► To get a steady stream of leads and prospects who are ideal clients.
► To be the preeminent provider of services positioned ahead of the competition.
► To steadily raise prices without pushback, based on delivering leading-edge value.
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WHAT'S IN THE WAY
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Your website doesn't truly represent you or your business.
Your site's copy doesn't make you stand out from the competition.
You can't explain your services so ideal clients hire you.
You do all the "heavy lifting" of the sales process, instead of your website copy doing it.
Your site's not a lead funnel.
You have a website, but no content strategy to drive targeted traffic.
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WHAT COPYWRITING WE DO AND WHO WE SERVE
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► We write websites for consultants, trainers, executive coaches and others who sell professional services or programs.
► We "translate" jargon-heavy tech industry websites and SaaS (Software As A Service) websites into marketing language for targeted customers.
► We provide ongoing content strategy for clients.
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UNIQUE FEATURES OF OUR WORK AND HOW THEY BENEFIT YOU
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► We efficiently interview you for content.
•••This captures your authentic voice, giving it a lively tone.
•••We surface your most effective messaging.
► We develop business and marketing strategy along with content.
•••We co-create your business positioning.
•••You clarify your strategic plan.
► We increase the value of your services by packaging them.
•••Your clients get better results.
•••You can raise prices without pushback from clients.
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WHAT TO DO NEXT
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Let's have a conversation about your needs. Send me a message and let's talk right away!