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Accomplished senior marketing specialist (over 15 years in digital) and multi-faceted leader with proven history of fueling revenues and business growth, along with increasing market share through strategic planning and orchestration of sales and marketing efforts. Specializing in Business Development, Partnership Marketing, Key Account Management, Strategic Product Management, and Account & Team Development. Well versed in multiple disciplines with specific proficiencies in digital marketing/advertising, event planning, and promotional marketing.
Skillful at capitalizing business networks and liaisons, while forging/refining key relationships and strategic partnerships. Able to quickly assess needs of a business, focus on strategic imperative and align innovative strategies with business objectives. Passionate about maximizing ROI through implementation of marketing and operations strategies that create unique value propositions and build customer loyalty, while utilizing brand management, direct response, and affiliate marketing expertise.
Specialties: Sales & Contract Negotiation, Account Management, Project Management, Budgeting/Forecasting, Relationship Management, Strategic Planning, Financial Analysis, Creative Writing & Design, Hiring & Supervision, Event Planning, Online Advertising, Lead Generation, ROI Management, Brand Management