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🌏 A global marketing and brand expert with +15 years spent leading marketing initiatives for high-growth B2B companies, including SaaS/Tech environments.
In my most recent role, I drove influencer and creator partnerships at impact.com, where I strategically boosted brand awareness and pipeline. This is evident in my efforts to successfully launch an MVP - impact.com / creator as one of the few global full-funnel influencer partnership platforms to be an official TikTok marketing partner in the creative category — thanks to collaborative work across the company.
My expertise expands to playing a pivotal role in large-scale, global integrated campaigns across a wide range of digital marketing touchpoints. This includes performance channels such as websites, search engine optimisation (SEO), and demand generation (paid search/social) across multi-channel and multi-geographical initiatives. Integrated efforts include brand-hosted events across several regions, public relations, social media, internal customer, and partner-facing channels.
Some of my key achievements include:
🔸Content Impressions: Produced positive outcomes with an AdAge Newsletter and content piece, becoming the #1 top performer in this category on AdAge for 2023
🔸Digital Marketing: Witnessed significant video time watched on social media for a 20-sec video for impact.com / creator launch, including a high total global audience reach for the website
🔸Brand Promotion: Influencer and creator marketing referral campaign for impact.com, hiring Emilie Sobel and Jessica Morrobel from USA, Kate Harding and Tanvi Shah from the UK
Core Competencies:
🔸Brand Marketing ▪ Content Marketing ▪ Partner Engagement ▪ Budgeting ▪ Public Relations ▪ Advertising
🔸Programme Development ▪ Integrated Campaign & Project Management ▪ Team Management ▪ Strategic Planning
🔸Event Management ▪ Market Research & Insights ▪ Competitor Analysis ▪ Growth Marketing▪ Persona Development
🌏 I have successfully inspired stakeholders to embrace new positioning strategies and confidently compete in the market.