Tas Bober

Hi! I'm Tas (rhymes with SaaS).

Real talk: we do landing pages wrong in B2B. We're so focused on conversions that we completely forget that the B2B buying journey is non-linear, the buying committees are larger than ever, and the marketing teams are drowning in lack of resources with unrealistic targets.

This means that on-page conversions aren't a good indicator of success. Consumption of information is.

We need to create landing pages that give buyers the information they need to make a business case and put us on the shortlist for evaluation.

We need landing pages that match how B2B buyers buy.

- Be clear about who you're for
- Empathize with their problems
- Talk about the product clearly and openly
- Showcase specific and credible proof from peers
- Be transparent about pricing (even a starting range)
- Tell them exactly what to expect in the sales process

The results of putting the buyer first and focusing on consumption:

- 265% increase in purchases for SnagIt (screenshotting tool)
- 0.13% to 3.43% increase in meetings booked for Conveyor (security questionnaire automation)

After managing over 400 websites in my 15-year career and making a TON of mistakes, I now help B2B marketing teams create landing pages for their paid media programs that do exactly all of the above.

How I can help you:

1) Follow along for content about B2B SaaS landing pages, B2B marketing, and niche consulting.
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3) Work with me for 1:1 help