Accomplishments
• Developed and optimized an integrated marketing campaign (IMC) that was recognized by LG HQ as “Best in Class”.
• Strategized, developed and deployed the LG corporate website which is currently being adapted by global subsidiaries.
• Developed, negotiated and optimized integrated media plans which returned a 56% increase in added value opportunities.
• Researched, developed and implemented multi-million dollar IMC campaigns with total cost savings of over $800,000.
• Spearheaded the entrance of the organization into social media. KPI goals were surpassed by over 700%.
• Increased web traffic by over 300%, lead-generation by 225% and reduced online media CPM by over 60%.
• Streamlined global communication activities improving turn-around time and reducing agency/vendor costs by over 55%.
• Researched, implemented and applied best practice SEO (search engine optimization) strategies that achieved #1 page rank.
• Planned, developed and launched integrated marketing campaigns which helped increase brand awareness from relatively unknown to over 90%.
• Led the creative strategy and marketing communication planning for “SuperSign” solution that received recognition for “Best Technology Innovation” of 2010.
• Researched, named, branded and positioned “Pro:Centric” technology platform that is being integrated in to all flat panel displays and becoming a purchasing mandate by high-end hospitality properties.
Specialties: Project Management, Marketing Communications, Integrated Marketing, Media Planning, SEM, Agency Management, Vendor Negotiation, Communication/Brand Development, Strategy & Segmenation, Web Development & Analytics, SEO, eMarketing, Content Development, Budget Management