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I’m a global events and marketing leader, I demonstrate excellence in conceptualizing and executing innovative, international experiences ranging in size from 5k - 30k+ attendees for industry-leading companies.
As an influential thought-leader and trusted business advisor, I am passionate about exceeding corporate revenue goals and creating impactful, inclusive experiential events and powerful marketing campaigns that connect with diverse audiences.
As a people-centric leader I believe in developing, mentoring, and inspiring my teams to achieve excellence at every turn, even on tight event deadlines and with budget parameters.
Some career highlights include:
✔Achieving national and regional sales revenue objectives of up to $1M for L’Oréal USA by serving as the creative force behind high-profile events.
✔Spearheading Diversity & Inclusion training programs and events for 4800+ employees at Salon-Centric.
✔Driving increased attendee traffic 30% by architecting and deploying experiential marketing campaigns for a myriad of events.
✔Generating over $100k in rebates and signing incentives by favorably negotiating hotel and venue contracts.
✔Transforming 3 previously in-person events for 5K+ attendees to immersive, fully live virtual 3D & 2D experiences.
Areas of Expertise:
📌Event Management & Logistics
📌Community Outreach
📌Diversity, Equity & Inclusion
📌Vendor Sourcing & Negotiations
📌Agency Partnerships
📌Team Building
Additional Strengths Include: Project Planning & Production | Process Improvement | Marketing Strategy | Budgeting | Forecasting | Trade Shows | Content & Collateral Creation | Executive Communications | Training & Development Data Analytics | Digital Experiences
Outside of work, I remain passionately connected to my community. I utilize my event-planning expertise to support organizations (including Voice of Hope and Glory House Miami) in producing impactful fundraising events and galas to advance their work.
I welcome new professional connections. Contact: [email protected]