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Get ahead of GA4: How to prepare your marketing team for the switch
Jun 22, 2025
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With over 20 years in the website development, design, and optimization industry, I have worked in every discipline required for building websites. Design, front-end development, backend programming, Search Engine Optimization, project management, content strategy, web server administration, and analytics analysis are several of the disciplines that I have experienced through the years.

Focusing now on the strategy portion of the effort, I have found a true passion in the experience marketing discipline. Utilizing tools such as Sitecore Experience Platform (xP, xDB, EXM), Sitefinity Digital Experience Cloud (DEC), Kentico, and more, there are incredible ways that we can market and tell a story to individual customers on websites visited by thousands, hundred of thousands and millions of people.

Skilled in the management of day-to-day operational aspects of a project and scope as well as the effective application of project methodology and web standards. An entrepreneur at heart, I helped start a successful Web design business while still in college. As a result I bring insights in to client’s communications and business needs during each engagement.

In addition to project skills, I am also a creative contributor to clients with experience in design, programming, and web marketing. Particularly interested in efficient project management methods, and Web Marketing. Always interested in Web conversion and Web marketing projects, as well as close interaction with the clients, designers and programmers.

Specialties: Sitecore Digital Strategist MVP 2019, 2018, 2017 & 2016, Sitecore Experience Marketing Certified, Sitecore Advanced User Certified, Sitefinity Digital Experience Cloud Certified, Sitefinity Business Consultant Certified, Google Analytics Qualified Individual, business consulting, web marketing, online e-commerce consulting, project management, Web programming, Web multimedia, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

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