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As CEO of YOYABA, I support 60+ software companies in DACH in radically optimizing their B2B marketing for pipeline and revenue.
This includes a modern go-to-market approach that takes into account how potential B2B buyers actually behave and consume today. Our focus on demand creation, demand capture and demand conversion can be described in one word: Revenue Marketing. This concept and its implementation drive me every day.
YOYABAs expertise in performance marketing, content creation, media buying and creative strategy creates measurable results in the form of demand, pipeline and revenue for our clients.
I share my B2B marketing philosophy in regular LinkedIn posts and in our weekly Revenue Marketing Realtalk podcast (available on Apple, Spotify and YouTube).
As a thought leader for revenue marketing, I present learnings and best practices from 60+ client projects at national and international B2B marketing events several times a year.
Since 2019, I have built a team of over 50 talents who support the smartest B2B executives in DACH as competent sparring partners.
To implement our revenue marketing philosophy, we are still looking for new talents with a passion for performance and a desire for first-class results.
Drop me a message if you would like to work either for or with us.
Let's revolutionize B2B marketing together!