TJ Ferrara

TJ Ferrara is a seasoned eCommerce veteran with 22+ years of online marketing, operations and technology experience behind him. Combining that with a practical hand-on approach, his involvement has been leveraged and appreciated by dozens of clients, specifically C-Level, eCommerce VP, and Executive Teams. He has lead strategic diligence, ecosystem assessments, performance benchmarking, site audits, operations analysis and division restructuring.

TJ's eCommerce experience spans both the retail and provider/vendor experience; most recently as a Sales Engineer / SME / Solutions Architect for Infosys. TJ has been instrumental in technology audits for Fortune Global 500 Clients and 8 other IR Top 200 Sites.

TJ's ability to marry technical understanding with business and eCommerce know-how has made him a go-to tech liaison.

Prior to Infosys, TJ was the Director of eCommerce at LRG, an action sports apparel brand where he launched the initial B2C eCommerce business for the Inc. 500 Brand.

Specialties: - End-to-end eCommerce
- eCommerce & Social Business Strategy
- UI development
- Social Media
- P&L Management
- SEM/SEO (implementation and continuous improvement)
- Pay-Per-Click (PPC - management, budgeting, forecasting)
- Email Marketing
- Management of in-house/third-party developers
- Web Analytics
- Blockchain
- Web3
- React
- Solidity