I started out in marketing at a venture capital firm, mostly designing pitch decks and managing the website. That experience gave me a foundational insights into working with technology and healthcare companies.
Early in my career I did brief stints in the design department of a local newspaper, just to learn more about print, and on feature length films. Nothing earth shattering. But my storytelling skills were sharply honed by these disparate environments.
In 2006 I co-founded RAVE, a full-service marketing and advertising firm. Over the course of my 16+ years leading an agency I have had the opportunity lead multi-year marketing efforts for local, national, and global campaigns, with companies of all sizes, that achieved amazing results.
The agency started out in traditional media but grew up right along side Twitter and Facebook, which gave me a unique perspective on the digital world we all now live in.
Over the years I’ve also worked as a marketing advisor for early stage startups and nascent web3 (cryptocurrency and non-fungible token) projects.
In addition I have served on both local and District boards for the American Advertising Federation. Positions that sharpened my leadership and team building skills in new ways.
Regardless of the client or vertical, I’ve always had my eye on one thing—crafting compelling marketing strategies that get results. And then iterating and improving.
Now, I work with private equity backed startups and SMBs (small and midsized businesses) to elevate their growth through strategic marketing leadership.