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MR. TOD'S seeks to become the leading brand of dessert pies through our three-core strategy of retail expansion (Mr. Tod’s Pie Factory), wholesale distribution (Mr. Tod’s) and ecommerce (MRTODS.COM and 888-WHY-BAKE). San Francisco, CA. based hospitality and restaurant trending firm Andrew Freeman and Co., has predicted that pie will be the No. 1 restaurant food trend in 2011. Having already secured interest from national fast food chains, food service operators and multinational corporations, the growing popularity of Mr. Tod’s is ever present.
Unlike the cupcake craze that swept the country the past few years, pies date back to 9500 BC, or the New Stone Age, and thus offer much more long term sustainability. Our goal is to capitalize on this growing popularity and continue to build the type of brand equity seen in products like Coke (soda), Xerox (copies) and Pampers (diapers). In addition to Country Living Magazine naming our sweet potato pie the best mail order pie in America, our products have been featured on The Today Show, QVC, ABC, and in the New York Times.
One bite of our pies brings back memories of grandma dusting the table with flour and rolling out her flaky pie crust. We understand that in today’s fast paced environment consumers want to feel like they’re getting goodness and value all in one bite, while savoring the taste. Our plan will allow you to enjoy our pies ala mode while sipping coffee in one of our dessert cafes, ordering from our website and having them delivered to your door, or buying them in your local store or restaurant.