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How the YouTube Shorts Algorithm Works IN 2023
Sep 04, 2023
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As an accomplished product management leader, I have a track record of successfully launching and growing consumer products across billions of people on platforms like YouTube, Twitter, and Snapchat. I currently serve as the Director of Product Management at YouTube, where I spearheaded the Shorts short-form video initiative, encompassing Creation, Consumption, Recommendations, and Infrastructure. As the founding Product Manager for Shorts, I have played a pivotal role in its growth, reaching over 2 billion monthly users and 50 billion daily views. Please check out this episode of Creator Support, where I discuss YouTube Shorts with Colin & Samir: https://youtu.be/XJO4I3vKbis

My passion lies in shaping and scaling early-stage products, and I have a proven history of leading large-scale initiatives that involve the collaboration of hundreds of engineers. My areas of proficiency include multi-sided platforms, ecosystems, network effects, disruption, short-form video, video creation tools, machine learning & AI applications, content recommendations, video playback, social media products, product strategy, customer-centricity, internet culture, user experience, product definition, and roadmaps.

I earned my B.S. in Computer Engineering from Embry-Riddle Aeronautical University, a Master's in Systems Engineering from Georgia Tech, and an MBA from Rollins College. Outside of work, I cherish spending time with my family and engaging in hobbies like hiking, exploring nature, and learning about photography, video creation, science, and technology trends.

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