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Providing world-class consulting on Ad Claim Substantiation, Analytics, Research, and Training. Read on or reach out to get the details!
TRUTH IN ADVERTISING
The work needed to truthfully substantiate an ad claim is complex because advertising speech is regulated. I’ve built a national reputation helping advertisers navigate this terrain through:
• Strategy — Co-create a robust substantiation strategy based on best practice
• Analysis — Perform the optimal statistical analysis of the quantitative data
• Anticipation — Collaborate with attorneys to anticipate risk and competitive disputes
• Guidance — Pilot the team through the research and regulatory landscapes
RESEARCH & ANALYTICS
Research is most successful when started with the end in mind. I can provide end-to-end support for a wide variety of survey and technical research initiatives through:
• Planning — Research planning, data strategy, survey development, experimental design
• Analysis — Statistical modeling, significance testing, data visualization, exploration
• Reporting — Interpretation of results, identification of insights/implications, communication
• Problem-Solving — As thought partner, disruptive influence, convergent thinker, advisor
TRAINING & COACHING
Good communication is among the keys to success in business and in life. I can help you develop your technical and personal lexicon through:
• Training/Speaking — Especially on ad claims, statistics, math, research, information design
• Coaching — Especially for early- and mid-career professionals and leaders
WHO HIRES ME?
Researchers, scientists, marketers, in-house counsel, outside counsel, regulators, market research suppliers, technical experts, and ad agencies.