Tracey Craft

Content. I love it. I love understanding the customer: what their journey is to purchase—and how they think, feel, act along the way. And then, I love layering content on top of that journey. How do customers search, find, and consume content, and how can content help propel them forward to a solution? In pursuit of the answer to that question is why I get up in the morning and open my laptop. My progressive career has taken me from creative copywriter and brand marketer to SEO practitioner and content strategist, from agency to freelance to large enterprise, from individual contributor to leader of high performing teams—but content is always at the center.