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I'm an experienced marketing leader known for:
Leadership: I am a passionate leader with the unique ability to create strategies aligned to long-term visions, but also excel in driving execution excellence. Throughout my career, I have consistently developed high-performing B2B marketing teams in enterprise networks and SaaS technology markets. I serve as the trusted right-hand to the CMO (Chief Marketing Officer) and CRO (Chief Revenue Officer), ensuring that marketing efforts closely align with the executive vision. My track record includes successful hiring, development, and inspiration of multi-disciplinary, geographically dispersed teams.
Revenue Growth: I excel in driving revenue across the entire customer journey, from acquisition to customer marketing. My expertise covers diverse marketing disciplines, such as Account-based marketing (ABM), demand generation, digital, email, content, social media, operations, metrics, and analytics. I've implemented strategies involving marketing automation, CRM integration, predictive analytics, profiling, segmentation, online, social, and search marketing, consistently exceeding 40% of annual sales revenue targets. Leading a complex, matrixed organization, I orchestrated the adoption of a unified tech stack and go-to-market playbook, achieving impressive results: 5.4 million marketing inquiries, 1 million MQLs (Marketing Qualified Leads), and 33.6k opportunities generated, ultimately resulting in $1.18 billion in annual revenue. Managing budgets exceeding $5 million annually.
Operational Excellence: My expertise goes beyond demand creation; I specialize in crafting comprehensive marketing technology strategies. This approach ensures that marketing efforts are synchronized at every stage of the buyer's journey, ultimately leading to revenue growth. I leverage MarTech tools like Marketo, LeadSpace, Drift, and others to personalize marketing efforts for maximum impact.
Channel Expansion: I have a strong track record of building a global partner ecosystem, recruiting partners across five categories, and driving 25% year-over-year revenue growth while transitioning to an 85% channel-centric model. I shape reseller and distribution strategies, establish value propositions, and develop partner programs.
In summary, I offer a relentless pursuit of excellence, innovation, and results in leadership, market growth, demand and revenue generation, and channel expansion. My analytical and creative approach makes me a valuable asset for organizations aiming for future success and profitability in strategic marketing.