I lead a team of analysts & optimization strategists that translate eCommerce data into conversion rate opportunities for our clients. From initial data collection to the end product of creating visualizations; I take pride in the distillation and interpretation of data in a way that resonates with my audience, no matter their background.
I’m always working to bridge the gap between data and design because it’s at this intersection where companies begin to tap into long term growth. The days of "isolation analysts" are far behind us, and I love showcasing to both clients and coworkers the opportunities that arise when you think critically about your data collection strategy and your analytics ecosystem holistically to drive measured growth