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👋 Hey, I'm Ty and I build B2B partnerships and programs that drive growth for technology-focused companies, from startups to enterprise.
Professional services, channel and technology partnerships that act both as a revenue accelerator and a moat — a partner ecosystem based on trust that’s core to the business' objectives and its long term success.
How? By deeply understanding our customer’s and our partner’s business, developing our better-together-solutions, going to market, and creating a customer experience that leads to better outcomes than we could have achieved alone.
The foundation is executive leadership who view partnerships as a company strategy, not just a revenue function with its own strategy. This creates partner-centricity that people want to rally behind. Then you amplify that mindset through profiling partners across the org. Add in account mapping, co-marketing, co-selling, and referrals, to act as force multipliers. This is where the reach and influence of partners proliferates.
Recently, I built the partnership function at Ally.io and got acquired by Microsoft Viva, where we re-launched as Viva Goals and built new partner programming for hundreds of Microsoft partners. This led me to developing a new partner type for Microsoft, advisory partners who provide customers with a holistic employee experience solution. Now, I find myself as one of those partners at Korn Ferry, managing the global Microsoft alliance.
Before acquisition, I was the Head of Partnerships at Ally.io where partnerships helped create a leading OKR software brand and new category in the HR Tech space, from Series B to acquisition ($73M+ raised).
And before that, I was the Director of Partnerships at Unbounce where I built the partnership function and teams in the MarTech space with 4,000+ channel partners, 100+ technology partners and went from $0 to $4M+ in partner-related revenue in under 4 years.
👇 Details below.