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I lead the marketing team at Unbounce, which recently acquired Insightly CRM. We are a team of 17 savvy marketers who help go-to-market professionals make software investments with confidence. With a 100% distributed team across 3 time zones, we 'chase the sun' every day to create memorable, effective campaigns that drive our business forward. We are dedicated to a blend of performance marketing and brand marketing to balance our approach between short term goals and the long-term growth of our brands.
Prior to Unbounce, I was head of marketing for ITProTV, an EdTech company. I created and launched the company's first B2B marketing program in 2017 which resulted in 70% revenue growth over two years, wherein B2B went from 30% of revenue to 70% of revenue. I also managed the B2C function with an overall budget of $2.1M and a team of 10. I had a successful exit from this company via acquisition in 2022.