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I help customers recognize value throughout their business lifecycle by developing data-driven, actionable product marketing strategies that exceed desired outcomes for customer awareness, acquisition, adoption, retention, and expansion. To achieve this, I create a customizable and repeatable framework based on a 3-step process: Ready – Set – Go, or assess (what we need to accomplish), enable (how we can accomplish), and execute (let's do it!), resulting in a measurable impact on performance and revenue goals.
SKILLS:
• Product Marketing Alliance: Product Marketing Certified
• Messaging & Positioning
• Go-To-Market (GTM) Programs
• SaaS Marketing Strategy
• Customer Lifecycle Management
• Partner Lifecycle Management
• Channel/Partner Marketing
• Customer Success
• Onboarding
• Enablement
• Integrated Marketing Campaigns
• Partner-led Demand Generation
• Digital Marketing
• Trade Shows & Events
• Upselling & Cross-Selling
• Retention Marketing
• Cross-Functional Collaboration
• ROI/Data Analysis
• Project Management
• Team Leadership & Development
• Mentoring & Coaching
• Processes/Playbooks
• Budgeting
• Relationship Building
• Change Management
TECHNOLOGIES:
• Salesforce.com (SFDC)
• Marketo (basic know-how)
• Zift Solutions Channel Marketing Automation and PRM Platform
• Allbound PRM/Partner Portal Platform
• ChurnZero Customer Success Management Software
• Outreach