Latest Content
On a Mission to ensure the content generated is effective, understandable, and cohesive from the last 6 years. After creating the writing framework and understanding the purpose of content, I follow these practices to ensure I deliver strategic B2B content to my clients:
1. Keep the readers at the fore after understanding the brand and its persona
2. Keyword research- Long-tail keyword to target a specific niche audience or short-tail keyword to target a broader audience
3. Analyze the readability of the content
4. Insert External and Internal Links
5. Remove grammar and language issues
6. Identify plagiarism in the content
7. Check the quality of the sources, or examples
8. Strength and logic of the argument
9. Parity with target word count
10. Content must include visual elements like images (with alt-texts) to captivate the readers
11. Titles and headings are enticing
12. The format is scannable
13. Include Call to Action text (if necessary)
Following this checklist, I clean up the first draft and establish quality in the final piece!