Varun Grover

Hi there! I'm Varun, a seasoned product marketing leader specialized in launching transformative B2B SaaS and hardware solutions across Fortune 500 companies and startups. 🚀

I excel at translating complex technologies, including AI, into engaging, customer-focused messaging. With a unique blend of technical expertise and product marketing acumen, I'm adept at driving go-to-market (GTM) initiatives in both cloud and on-premises environments.

Currently, I lead product and solutions marketing at Veritas, a global leader in multi-cloud data management. My role also involves hands-on developer marketing, highlighted by my leadership in events like KubeCon to engage the DevOps community.

Before Veritas, I headed GTM strategy at Octane, a hypergrowth FinTech unicorn, empowering vehicle dealerships through comprehensive digital financing and e-commerce solutions.

Earlier in my career, I managed brands at General Mills, launching innovative products like Nature Valley Crunchy Dipped and expanding the $1B Pillsbury brand. I've also consulted for Fortune 500 companies like Medtronic and 3M, helping them define their brand positioning and messaging.

Before entering the marketing realm, I honed my product development skills as a software development engineer at Western Digital.

I'm committed to leveraging customer insights, market research, and competitive intelligence to drive superior marketing outcomes. What sets me apart is my passion for inclusion, problem-solving, and driving profitable growth.

Check out my marketing adventures at marketingdisruptions.com.