Victor Lund

Victor Lund is one of the founders of WAV Group, a strategic planning firm that empowers brokers, franchises, MLS, Association of REALTORS, capital markets, and the technology firms that serve them for more than 20 years. His speciality is guiding the development of focused operating models that support fluid strategic plans by companies experiencing change.

Lund focuses his career on innovation strategy, authoring growth designs, and is known for supporting companies who aspire to lead their industry segment at enterprise scale.

Given the breadth and depth of WAV Group services in research, planning, recruiting, public relations, M&A, vendor selection, compliance, etc. – the firm is not only keenly aware of industry trends, but is able to assist in supporting industry wide change. Our most important experience is in communication planning and execution to support explicit endeavors.

In addition to supporting the firm’s private clients, WAV Group has years of participation in the Council of MLS, The Realty Alliance, Leading Real Estate Companies of the World, Upstream, Broker Public Portal, and the Real Estate Standards Organization.

Lund has spoken or moderated discussions at industry events: NAR, NAR Midyear, State Associations, Franchise Conventions, Council of MLS, RIS Media, REAL Trends, Luxury Real Estate, and Inman Connect.

Lund has been recognized by Swanepoel Top 200 leaders in Real Estate (multiple years), Inman News top 100 Leaders(multiple years), and RIS Media most influential Newssmakers. In 2018-2019 Lund served the Shattuck-St. Mary's Board of Trustees.

I am really good at safely catching birds that fly into houses