Virginia Love

Virginia Love, Industry Principal at Entrata is directly involved with marketing, product and sales as a liaison from the multifamily industry to these departments. Before joining Entrata, she held prominent leadership roles for apartment owners and operators such as Trammell Crow and ING Clarion. Immediately prior to coming to Entrata, she was Vice President of Leasing and Marketing for Waterton Residential. With nearly three decades of industry experience, Virginia has served on numerous multifamily committees and boards for industry organizations including the Atlanta Apartment Association, Georgia Apartment Association, National Apartment Association, National Multifamily Housing Council and Zillow Multifamily Advisory Board. Love served as the 2018 Chairperson of the Georgia Apartment Association and the 2011 Chairperson of the Atlanta Apartment Association. Virginia is a National Apartment Association Lyceum graduate. In 2021, she was named a Multifamily Influencer by GlobeSt. Real Estate Forum and was honored by Connect CRE’s Women in Real Estate Awards for 2022. Virginia is also a part of the Apartment All Stars.

Specialties: Brand Identity, Internet Marketing Strategies, Repositioning and Lease-Up Marketing, Search Engine Optimizing and Marketing, Data Analysis, Reputation Management, Leasing/Marketing Systems and Processes, Fraud, and Industry Trends.

Industry positions and participation:
AAA Board of Directors, 2004 – Present, 2011 Past President
GAA Board of Directors, 2004 – Present, 2018 Past Chairperson
NMHC Operations & Technology Conference Planning Committee
NMHC Marketing Committee, Co-Chair
Real Page Level One (Call Center) Advisory Board
Multifamily Social Media Summit Advisory Board
NAAEI Curriculum Development/Program Administration Committee
NAA Membership Committee
NAA Lease Committee
NAA 2016 Education Conference Committee
NAA Lyceum Graduate
Zillow Advisory Board