📰 𝗛𝗘𝗔𝗗𝗟𝗜𝗡𝗘: 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 : 𝗖𝗠𝗢/ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿/ 𝗦𝗩𝗣 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
🔝𝗖𝗟𝗜𝗖𝗞 𝗧𝗢 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 🔝
💡𝗔𝗕𝗢𝗨𝗧 𝗠𝗘: I am a confident and credible global marketing leader (CMO/ SVP Marketing) with 20 years’ experience in B2C and B2B and the ability to work autonomously with founders of fast paced scale-ups, to set up marketing functions from inception to acceleration and to deliver double-digit growth in revenues and customer numbers.
🚀I have held leadership positions for companies ranging from blue-chip brands (𝗘𝗘, 𝗢𝟮, 𝗔𝘃𝗶𝘃𝗮, 𝗦𝗸𝘆, 𝗡𝗲𝘄𝘀 𝗨𝗞, 𝗕𝗕𝗖) to high-growth start-ups/ scale-ups in multiple industries: 𝗘𝗱𝗧𝗲𝗰𝗵/𝗘𝗱𝘂𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲, 𝗙𝗶𝗻𝗧𝗲𝗰𝗵, 𝗜𝗻𝘀𝘂𝗿𝗧𝗲𝗰𝗵, 𝗧𝗲𝗹𝗰𝗼, 𝗠𝗲𝗱𝗶𝗮/ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀.
🌍 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹: Based in the UK, I have dual French/ English citizenship and have worked and lived in 6 countries (France, UK, US, Japan, South Africa and Germany). I have extensive experience in launching and expanding businesses globally and running localised marketing.
➕ 𝗧𝗵𝗲 𝗘𝗫𝗧𝗥𝗔: Marketing Academy Network. Mentor for Bloom UK and Thrivewithmentoring. Coach-in-training. Board Advisor and School Governor.
🦄 𝗨𝗻𝗶𝗾𝘂𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗼𝗶𝗻𝘁𝘀 (𝗨𝗦𝗣𝘀): I have a unique blend of full marketing mix, brand strategy and customer proposition/product (inc. CX and customer insight) experience. I have lead crowdfunding campaigns and series A-C funding.
⭐ 𝗘𝘅𝗰𝗲𝗹𝘀 𝗶𝗻: building and leading high-performing teams with a strong track record of creating marketing functions from scratch as well as up-skilling existing teams. I love problem-solving and am always keen to roll up my sleeves to get things done.
🔬𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙩𝙞𝙚𝙨:
- 𝗖𝗵𝗮𝗻𝗻𝗲𝗹: B2C and B2B2C in digital, ecom and subscription businesses
- 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: app-based and subscription service businesses
- 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹: Growth and performance marketing, eCRM, TV/ ATL marketing, customer engagement and loyalty, PR and Comms, branding, SEO, PPC, PR, social media, innovation, insight, content marketing, influencer marketing, leadership, International branding, impactful results, online communities, propositions and products, GTM strategy.